Working on complex financial content? Here’s a resource you might be overlooking: industry trade groups.

When creating financial content, I find some marketers don’t realize they can (and should!) reach out to industry organizations. Or they hesitate, assuming these groups won’t respond or won’t have time to help.

Recently, I was working on a white paper and contacted LIMRA. Not only did they provide amazing data, but they also arranged an interview with one of their experts on the subject.

Industry trade groups are eager to help develop high-quality financial content that reaches a broader audience.

If you’re developing a complex piece, need data, or an SME, don’t hesitate to reach out to groups like LIMRA, the FPA, or the ICI. You might be pleasantly surprised by the response.