by david.rodeck | Jun 20, 2025 | Uncategorized
Over 75% of B2B buyers prefer to avoid speaking with sales representatives and would rather self-educate using digital information. Is your message getting across in the AI era? This excellent article from Demand Genius lays out the content marketing landscape in...
by david.rodeck | Jun 6, 2025 | Uncategorized
When creating financial content, it’s easy to get into a mindset of “set it and forget it.” You fall into a routine of making so many blog posts per month and keep submitting them. They must be doing something, right? While each post certainly adds value, you can...
by david.rodeck | May 15, 2025 | Uncategorized
If you want to get quoted in financial media, helpareporter.com (HARO) can be a fantastic way to land attention. Journalists like myself regularly use this tool to find quality sources for magazines, newspapers, and online articles. As a potential source, you just set...
by david.rodeck | Apr 3, 2025 | Uncategorized
Your company is full of leaders, with gripping stories and advice based on years of experience. Clients know they’re speaking with an expert when they meet in-person, but is that knowledge coming across in your financial content? It can with thought leadership...
by david.rodeck | Mar 14, 2025 | Uncategorized
As you go through your old financial marketing content, chances are you’ll come across some high-quality pieces you don’t even remember publishing. Reviewing your existing content is more than a walk down memory lane. It can also help you find opportunities to create...
