by david.rodeck | Feb 27, 2026 | Uncategorized
I’m proud to be part of the New York Financial Writers Association (NYFWA) Board of Directors for 2026. I will be taking over as head of membership. Since 1938, NYFWA has helped develop the next generation of financial writers and journalists, including with our...
by david.rodeck | Oct 14, 2025 | Uncategorized
Effective sponsored content shouldn’t feel like an ad. It should teach something useful and connect with readers, without pushing too hard. That was our approach with this recent Kiplinger + Robinhood collaboration, built for investors exploring more advanced desktop...
by david.rodeck | Sep 2, 2025 | Uncategorized
You work so hard on your cornerstone content—detailed reports, white papers, and original research. So how can you make sure it reaches the largest possible audience? One smart strategy: repurpose it. ADP showed a perfect example. ADP created a detailed,...
by david.rodeck | Aug 1, 2025 | Uncategorized
Working on complex financial content? Here’s a resource you might be overlooking: industry trade groups. When creating financial content, I find some marketers don’t realize they can (and should!) reach out to industry organizations. Or they hesitate,...
by david.rodeck | Jul 9, 2025 | Uncategorized
For financial brands, content isn’t just about product awareness or making sales. It’s about enabling readers to make better decisions with their money. This stat says it all: A recent LIMRA and Bain study found that while over 100 million Americans report needing...
by david.rodeck | Jun 27, 2025 | Uncategorized
When it comes to financial content, the technical details matter. After all, mistakes kill your credibility. But there’s a risk of taking this too far. If your content reads verbatim like an IRS report, readers will move on. My Kiplinger editor taught me this lesson...
