by david.rodeck | Feb 27, 2026 | Uncategorized
I’m proud to be part of the New York Financial Writers Association (NYFWA) Board of Directors for 2026. I will be taking over as head of membership. Since 1938, NYFWA has helped develop the next generation of financial writers and journalists, including with our...
by david.rodeck | Oct 14, 2025 | Uncategorized
Effective sponsored content shouldn’t feel like an ad. It should teach something useful and connect with readers, without pushing too hard. That was our approach with this recent Kiplinger + Robinhood collaboration, built for investors exploring more advanced desktop...
by david.rodeck | Sep 2, 2025 | Uncategorized
You work so hard on your cornerstone content—detailed reports, white papers, and original research. So how can you make sure it reaches the largest possible audience? One smart strategy: repurpose it. ADP showed a perfect example. ADP created a detailed,...
by david.rodeck | Aug 1, 2025 | Uncategorized
Working on complex financial content? Here’s a resource you might be overlooking: industry trade groups. When creating financial content, I find some marketers don’t realize they can (and should!) reach out to industry organizations. Or they hesitate,...
by david.rodeck | Jul 9, 2025 | Uncategorized
For financial brands, content isn’t just about product awareness or making sales. It’s about enabling readers to make better decisions with their money. This stat says it all: A recent LIMRA and Bain study found that while over 100 million Americans report needing...
by david.rodeck | Jun 27, 2025 | Uncategorized
When it comes to financial content, the technical details matter. After all, mistakes kill your credibility. But there’s a risk of taking this too far. If your content reads verbatim like an IRS report, readers will move on. My Kiplinger editor taught me this lesson...
by david.rodeck | Jun 20, 2025 | Uncategorized
Over 75% of B2B buyers prefer to avoid speaking with sales representatives and would rather self-educate using digital information. Is your message getting across in the AI era? This excellent article from Demand Genius lays out the content marketing landscape in...
by david.rodeck | Jun 6, 2025 | Uncategorized
When creating financial content, it’s easy to get into a mindset of “set it and forget it.” You fall into a routine of making so many blog posts per month and keep submitting them. They must be doing something, right? While each post certainly adds value, you can...
by david.rodeck | May 15, 2025 | Uncategorized
If you want to get quoted in financial media, helpareporter.com (HARO) can be a fantastic way to land attention. Journalists like myself regularly use this tool to find quality sources for magazines, newspapers, and online articles. As a potential source, you just set...
by david.rodeck | Apr 3, 2025 | Uncategorized
Your company is full of leaders, with gripping stories and advice based on years of experience. Clients know they’re speaking with an expert when they meet in-person, but is that knowledge coming across in your financial content? It can with thought leadership...
