You work so hard on your cornerstone content—detailed reports, white papers, and original research. So how can you make sure it reaches the largest possible audience? One smart strategy: repurpose it. ADP showed a perfect example.

ADP created a detailed, insight-packed report on HR trends for 2025. From there, we turned it into a series of industry-specific articles to reach a broader audience.

I wrote a version tailored for healthcare HR trends in 2025. Other writers adapted the content for sectors like manufacturing, hospitality, and nonprofits—each with messaging and examples relevant to their readers.

It’s a great way to maximize the value of a single piece of content while making sure each audience sees themselves in the story. Each shorter article creates another hook to attract readers, who might then move on to your larger piece.

If you invested in a lengthy piece of content, think how it could be broken down and re-targeted for different verticals. That way, it’ll work as hard for you as you did putting everything together.