Over 75% of B2B buyers prefer to avoid speaking with sales representatives and would rather self-educate using digital information. Is your message getting across in the AI era?

This excellent article from Demand Genius lays out the content marketing landscape in 2025.

AI is quickly gobbling up SEO traffic, top-of-the-funnel content, answering basic questions. And that’s enough for people who only want information.

However, people with a genuine need and interest will delve deeper beyond the AI summaries into more nuanced, solution-oriented content at the middle and bottom of the funnel, seeking the answers they would have received from an initial sales conversation.

Done well, content marketing will lead to educating your readers so that by the time they meet your sales team, they are engaged and know what they want.

The result is that content marketing will be more tied to sales and revenue, rather than simply traffic.

Check out the article for more advice and metrics to track in this next evolution of content marketing.